C&A launched a dressing room with a cabin for video production, with lighting and noise reduction. The space will be offered to the resellers registered in ‘Minha C&A’ to generate their content to promote the brand’s products.
The project started in a pilot phase in the units of the Trimais and Ibirapuera (SP), Shopping Barra (RJ), Maringá (PR) and Serra Dourada (PA) malls. In two weeks of using the cabin, dealers increased content production tenfold, and the retailer saw an increase in orders by more than 20%, according to the company.
Created in 2020, ‘Minha C&A’ allows selected consumers to host their stores within the brand’s ecommerce and receive commission for sales that come from their links or codes.
Called consultants, they have a similar function to Avon and Natura resellers, which offer branded products to their customers and receive a percentage of sales. In the case of C&A, the retailer’s micro-influencer can have her little shop on the company’s website. Consultants make their own outreach strategies, usually through social media.
C&A has 40,000 female entrepreneurs registered on the platform, which customizes its retail space with the display of up to 24 products.
Joana Cunha with Paulo Ricardo Martins and Gilmara Santos
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
