Conar (National Council for Advertising Self-Regulation) recommended that wine importer Mistral change its publications on social networks to limit the reach of alcoholic beverage advertisements to underage audiences.
The council suggests that the company activates the age button and warns that the disclosures do not present the phrases recommending the moderate consumption of the product.
In its defense, Mistral said that the publications pointed out by Conar were not advertising, but institutional communication aimed at wine producers and suppliers.
The rapporteur did not accept the argument. He considered that it is an advertisement with phrases with appeal, since the site sells the product in units and can be accessed by all consumers.
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
