Food on Black Friday has meat on sale, payment in 4 installments and frozen price until January

On Black Friday of the year when hunger hit the door of millions of Brazilian homes, supermarkets and food retailers in general decided to increase food promotions. In particular, meat, an item increasingly scarce in the national dish.

Taking part in Black Friday for the first time, the Marfrig refrigerator, owner of the Bassi brand, is offering promotional coupons of R$30 and R$50 on purchases through the Bassi.Marfrig app. On Wednesday (24) and Thursday (25), the discount is R$30 for those who type “Quero30” before finalizing the purchase. Between the 26th and 28th, the coupon must be “Quero50”.

In the premium meat brand’s app, they range from the rump steak for R$ 149.90 per kilo to the rib burger for R$ 21.90 (400 g), passing through the breast at R$ 62.90 per kilo. The coupons are also valid for the plan based line of vegetable meats, with portions of 250g of meatball or ground beef at R$ 18.90.

Deliveries only serve the city of São Paulo. Marfrig expects that, with the promotion, sales this week will be 120% higher than last week.

Retailers’ promotions seek to partially offset the runaway food inflation over the past 12 months. According to data from the IPCA (Extended National Consumer Price Index), food and beverages accumulate 11.71% up to October. Throughout 2021, the spree became even greater, especially for the poorest.

Survey made by FGV (Fundação Getulio Vargas) for the sheet in October, based on data from the IPC (Consumer Price Index), it pointed out the variation in the prices of high consumption foods among the poorest, such as rice, beans, chicken, pasta, sausage and beef, in the previous 12 months . The average inflation in the period was 21.5%.

Carrefour, owner of a network of 480 points in 13 states and the Federal District, decided to extend the Black Friday promotion and freeze until January 10 the prices of private label products, which are, on average, 30% cheaper than those of traditional brands. The action started on November 4th.

“We understood that it was important to go beyond promotion at this time, in which families are being affected by the drop in income and the increase in the cost of living”, says Daniel Milagres, marketing director for Carrefour Brasil, a group that also owns the Atacadão wholesaler. .

Among the Carrefour brand items with a frozen price are animal proteins (eggs and chicken, beef and pork), rice, beans, pasta, fruits, vegetables, milk, bread, in addition to diapers and personal care items. The products that integrate the action are marked with an exclusive seal. This Friday (26), all hypermarkets in the network will be open from 7 am to midnight.

Carrefour’s main rival, Pão de Açúcar, present in 12 states and in the Federal District, with around 270 stores, also reinforced the offer of protein on Black Friday. In the network’s main market, São Paulo, Seara Gourmet brand sausages are coming out with a 50% discount, and the fish market, with 30%. A kilo of rib can be found at R$ 22.90 (against R$ 32.90 of the original price) and a kilo of frozen chicken thigh and drumstick for R$ 7.90.

On the Pão de Açúcar website and app, the offers are valid from 6 pm on Wednesday (24). Whoever pays for PIX has free shipping on purchases over R$99 (only in the case of products sold and delivered via the network, not the marketplace). In physical stores, the offers are valid on this Thursday (25th) and Friday (26). In São Paulo, only on Friday, some stores such as Oscar Freire and Apiacás will be open until midnight.

At Assaí, the cash and carry brand that belongs to the same owners as Pão de Açúcar, a kilo of frozen whole chicken costs R$ 8.90 in the state of São Paulo. All of the group’s 197 stores in the country, in 22 states and in the Federal District, will open at 6:00 am (one hour before the conventional) and promise more aggressive offers for the day.

But the main thrust of the wholesaler brand is the distribution of R$ 1 million in free purchases. There will be 10 thousand draws for purchases of up to R$1,000 – whichever exceeds this amount will be paid by the customer. To compete, the consumer needs to make purchases above R$ 100 at any network unit and inform his CPF or CNPJ. Winners are awarded by digital drawing, when they go through the cashier. Regardless of the draw, there will also be a R$15 bonus for those who hire the network’s Passaí card.

The also cash-and-carry Grupo Mateus, owner of 193 stores in the North, Northeast and Midwest of the country, decided to divide the promotions into different days of the week so as not to cause disruption (lack of product on the shelf). “the wednesday [24] was dedicated to all perishables, which involves butchers, fishmongers and horticultural products”, says Hudton Bandeira, marketing manager at Grupo Mateus.

Black Friday is one of the three main dates for the group, along with Christmas and the network’s birthday. “Ecommerce is still small, only 1% of our revenue, but it should grow”, says Bandeira. The group, which has shares on the stock exchange, recorded gross revenue of R$ 12.4 billion last year.

This is the last Black Friday of the Extra banner of hypermarkets, which belonged to Grupo Pão de Açúcar and whose points were sold to Assaí, food items can be paid in up to four interest-free installments on the network’s card.

In an atmosphere of stock-outs, Extra promoted two days of offers, this Thursday and Friday, with a focus on the home appliance, bazaar and textile categories. According to the company, the entire line of leisure, bicycles and toys has a 50% discount.

Under the conditions, purchases in the electro sector may be paid in up to 30 interest-free installments on the Extra card (amounts above R$500), or up to ten interest-free installments on other cards.

Butchers also prepare promotions

The recent slowdown in the price of meat has not yet been enough to appease the drop in protein consumption observed in the pandemic. Therefore, butchers in São Paulo are betting on Black Friday promotions to attract their consumers back.

With the high costs of the production chain, however, establishments prepare less daring promotions, focused on customer loyalty strategies and cheaper meats than red meat, considered one of the villains of food inflation.

In the largest butchers and those that serve the highest-income clientele, discounts for this year are shy. The establishments that opted to participate in the date focused on initiatives such as promotions with partner applications and cashback discounts, a modality that generates a credit to be deducted from the next purchases in the store and aims to gain customer loyalty.

This is the case of deBetti Dry Aged & Carnes Especiais, in the south of São Paulo, which will give discounts of 10% to 20% on hamburger meat sold on Black Friday through Rappi’s app, says the company. At Empório 481, an online meat shop specializing in premium lines, customers will be able to make purchases on the date with 40% cashback.

Swift frozen meats chain, which has 200 physical stores and 400 supermarket outlets across the country, also partnered with the PicPay payment application to offer free shipping on delivery and 20% cashback on purchases during the week of Black Friday.

In the barbecue kit at R$39 that is part of the promotion, however, red meat, which concentrates the rise in prices, is left out. The set consists of cut chicken, pork and garlic bread.

At the smaller neighborhood butchers, the date is seen as a chance to boost sales, but the best deals are also focused on less noble and cheaper cuts.

At the small Casa de Carnes Kipreço (Southern São Paulo), for example, a kilo of kebabs received a discount of almost 15% and was reduced from R$49.99 to R$42.99 for Black Friday. The chicken thigh and drumstick, previously at R$ 14.99, will be offered on the date for R$ 9.99, a 35% discount — more than double that applied to beef.