The tobacco industry has been experiencing intense days this week with contrary signals from regulatory bodies about the fate of this market, which, as the manufacturer Philip Morris itself already says, should stop selling cigarettes in the future.
Here in Brazil, this Wednesday (6), the board of Anvisa approved a report on the so-called electronic devices for smoking. The document concluded by maintaining the measure that prohibits this type of product in Brazil. The next steps still include a proposal for a normative text and new votes and consultations.
Meanwhile, in the United States, the FDA health agency has decided to temporarily suspend the order given to the e-cigarette company Juul to remove its products from the American market.
According to the agency, there are scientific issues unique to the brand that warrant further review, but that does not mean the earlier decision has been rescinded.
Giants like Philips Morris, which is working on a goal of eliminating traditional cigarettes in a few years but needs to keep the door open to its new electronic device that heats up smokeless tobacco refills, are keeping an eye on the regulatory debate. According to the company, its product is different from electronic cigarettes.
In search of a new vocation in the future, the company has also been looking at other segments, such as asthma medicines.
Joana Cunha with Paulo Ricardo Martins and Gilmara Santos
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
