TC (Traders Club) announces this Tuesday (23) a repositioning of the brand. In addition to reformulating the visual identity, it will launch TC Empresas, a division for the B2B public, the business-to-business segment.
According to the TC, the idea is to bring together all the company’s tools and products in a single space, with a more objective platform, in addition to separating individual investors and companies.
The redesign process follows a dispute with Empiricus involving an anonymous video with accusations starring a woman in clown makeup, distributed through social media this year. According to the TC, the competitor is behind the material. Empiricus denies it.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
