WhatsApp releases in-app purchases in India; see how it works

WhatsApp started to allow users in India to make in-app purchases this Monday (29). It is a partnership with the JioMart supermarket chain.

It will now be possible to search for products from the company’s catalog and complete the purchase without leaving the app. Users can add items to their cart and pay for the chat itself, in automated conversations.

“This is our first end-to-end shopping experience on WhatsApp. Business messaging is a booming area, and conversation-based experiences like this will be the way people and businesses communicate for years to come,” said Mark Zuckerberg. , CEO of Meta.

To buy from JioMart via WhatsApp, users in India only need to send a message to the company’s number. WhatsApp did not say whether in-app purchases will arrive in Brazil.

According to the company, the tool is part of the partnership between Meta and JioMart to accelerate India’s digital transformation.

“When Jio and Meta announced the partnership in 2020, Mark and I shared a vision to bring more people and businesses online and create truly innovative solutions that will add convenience to every Indian’s everyday life,” said Mukesh Ambani, President of Reliance Industries. , which controls JioMart.