Anitta will perform at the closing of the Nubank share offering

With the forecast for the pricing of shares in the public offering on the New York Stock Exchange (NYSE), in the United States, this Wednesday (8), with the first day of trading of the shares on Thursday (9), Nubank seems not to will measure efforts to attract new stakeholders to the digital business.

On Friday (10), the day for which the bell ringing ceremony on B3 by co-founders David Vélez and Cristina Junqueira is scheduled, pop singer Anitta will make a presentation from 8:15 pm that will be broadcast on the bank’s YouTube channel . She is a member of the board of directors of Nubank.

The bank will hold a series of events in the countries where it has operations (Brazil, Mexico and Colombia) and in New York, USA, where the IPO will take place.

Among them, in addition to the show, purple illuminations are planned —the company’s brand— in monuments such as the Cristo Redentor, in Rio de Janeiro, the Monumento da Revolution, in Mexico City, and the Morro de Monserrate, in Bogotá.

The NYSE and B3 buildings in São Paulo will also be illuminated.

“The IPO will increase our capacity to innovate, grow and bring better products to even more customers. It is another step in the journey of democratizing access to financial services. This is just the beginning,” said Vélez, in a statement.

The long-awaited debut of the Brazilian digital bank Nubank on the New York and São Paulo Stock Exchanges comes against a backdrop of falling shares of similar companies — in technology and, in particular, those offering financial services.

One of the most recent cases that show the setbacks that fintechs have faced in the Stock Exchanges is that of the Indian Paytm. Last month, the company founded in 2000 staged the biggest IPO on the Indian Stock Exchange, raising more than US$ 2.5 billion in one day (almost R$ 13.7 billion, at the price at the time).

The debut, however, was followed by turbulent days. The price of papers dropped 27%. Valued at US$ 20 billion (almost R$ 110 billion) at the IPO, the company dropped to US$ 11.8 billion and closed last Friday (3) at US$ 14.2 billion (little more of BRL 80.5 billion).

Nubank is already affected by the uncertain context of its peers. At the end of November, the company cut nearly $10 billion (R$56.4 billion) from its initial offering, which came to $41.5 billion (almost R$235.2 billion).

The fact that the fintech operation is still not able to make a profit is a point of attention on investors’ radar, which has led some market analysts not to recommend participating in the offer.