Abras (Brazilian association of supermarkets) will create a new annual date in the retail calendar to offer discounts, a kind of Black Friday for supermarkets.
Called Supermarket Day, the event will take place for the first time on November 12th.
The idea, according to Abras, is to stimulate demand and heat up consumption in homes.
The association says that industry and retail have already started to negotiate promotions for the date.
Joana Cunha with Paulo Ricardo Martins and Diego Felix
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