Netflix surprises analysts, Microsoft layoffs and what matters in the market

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Netflix adds more subscribers than projected

Netflix reversed its first-half-year subscriber decline in the third quarter and projected further growth in its user base for the remainder of this year.

In reaction, the streaming pioneer’s shares soared 14% in the negotiations made after the end of this Tuesday’s trading session (18).

In numbers: Netflix increased its subscriber base by 2.4 million from July to September, more than double the 1 million she was projecting. For the current quarter, expects to add more 4.5 million of users.

• In the first half of the year, the company had lost about 1 million subscribers, which helped bring its stock down. This year, their shares fell by about 55% before the release of the results on Tuesday.

two releases helped Netflix attract users in the last quarter: the fourth season of “Stranger Things” and the debut of the series about the serial-killer “Dahmer: An American Cannibal”, which became the fourth most watched in the history of the platform.

• The company also mentioned the third season of the series “Tuning” as one of its successful releases in the period. According to the company, it generated more than 38 million hours watched on the platform.

In a letter to shareholders, Netflix noted that its rivals are losing money on streaming as they try to attract viewers. It, on the other hand, generates profit – it was US$ 1.4 billion (R$ 7.37 billion) in the quarter.

To leverage your resultsthe streaming pioneer advances on two fronts:

• A cheaper, ad-supported plan, which will be launched in November to BRL 18.90 per month (in Brazil). There will be, on average, 4 to 5 minutes of ads per hour. They will be 15 or 30 seconds long and will be shown before and during series and movies.

Layoffs at Microsoft

Microsoft has laid off about 1,000 employees across multiple divisions this week, the Axios website reported on Tuesday.

The cuts affected less than 1% of the company’s total workforce, out of about 221 thousand employees.

what explains: the company joins others in the technology sector, such as Twitter, Meta, Netflix, which have frozen hiring, reduced investments and laid off employees in recent months.

• The move is to adapt to the new scenario of more interest and less money available in the market.

• In this environment, investors are more skeptical of long-term promises and want to see more cash generation in the present – ​​cutting costs is one way to achieve this result.

In Brazilthe wave of layoffs focused on unicorns (startups worth $1 billion or more), particularly in the second quarter of this year.

Natura shoots, and Oi sinks

Two actions marked this Tuesday’s trading session on the Brazilian Stock Exchange, which returned to the level of 115 thousand points.

• On the one hand, Natura rose 9.62% after having communicated to the market that it is studying dividing the Australian brand Aesop from the rest of the group, with a possible IPO.

• At the other end, Oi plummeted 11%to R$0.32, the lowest price in history, after it announced a 50 to 1 reverse split of its shares.

What explains:

• Natura’s move pleased analysts because Aesop is the company’s brand that has the best results and, separately, should receive a better evaluation. The operation would also help to “deflate” the conglomerate, which became very large after acquisitions.

• Oi’s objective is to raise the value of its shares to a level above R$1, in order to comply with B3’s regulatory requirements. Analysts point out that the grouping was already expected, but the proportion came above what the market imagined.

the Ibovespathe main index of the Brazilian stock exchange, closed up 1.87%, at 115,743 points. He followed the good moment of the markets abroad, at the beginning of the balance sheet crop with results from American banks above expectations.

• the dollar retreated 0.90%, at BRL 5.25.

Bitcoin Sheik Victims Charge BRL 1.5 Billion

A group of investors injured by the company Rental Coins asked in court for access to assets seized by the Federal Police in properties linked to businessman Francisley Valdevino da Silva, the Sheik of Bitcoins, up to the equivalent of BRL 1.5 billion.

Among the items listed are gold bars, branded watches, luxury cars and even a plane operated by the company WS Shows, which manages Wesley Safadão’s career.

Understand: the singer also made investments through Rental Coins, a company owned by the Sheik of Bitcoins.

• Safadão’s advice says that he was one of the victims of the company’s promises and, to compensate for possible damage to the business, his legal team asked to buy an aircraft from ITX (another Sheik’s company), assuming the remaining installments.

How the scam worked: according to the PF, the group led by Francis da Silva deceived investors with the promise of high returns, between 13.5% and 20% per month, from the rent of cryptocurrencies.

• The victims made a first investment and then started to make monthly contributions. As with other scams, the proceeds were paid for a period and then ceased to be made.

• of about 30 thousand investors who have contracted with Rental Coins, a lawyer representing investors calculates that about 20 thousand have incurred losses. The PF estimates that they are 15 thousand victims.