Bus travels across the country to decipher how Brazilians invest their money

Keeping money in savings accounts or in a piggy bank also makes a person an investor, even if they don’t see themselves as one, says Marcelo Billi, from Anbima (Brazilian Association of Financial and Capital Market Entities), justifying the qualitative research “How do you invest your money?” made in partnership with the strategic consultancy Na Rua.

For about a month, the organization has been traveling the country to understand the behavior of Brazilians, especially the lower class, with investments.

More than 700 people will be interviewed in peripheral neighborhoods of São Paulo, Goiás, Pará, Pernambuco, Bahia, Rio de Janeiro and Rio Grande do Sul. And part of these interviewees will be invited to board the research bus and participate in dynamics to approach their investment journey in a playful way.

“With free conversations and a friendly environment, we want to discover people’s barriers to investments and which approaches [do mercado] can be more efficient”, says the superintendent of investor education and certification at Anbima.

According to Billi, the objective is to understand the motivations of these investors, what their process is for choosing investments and how they deal with risks, considering various profiles, customs and socioeconomic realities.

“We talk about life and not about money, so they don’t get intimidated. We mention hypothetical situations, such as losing a job, to understand how they look for solutions and why they choose a type of investment”, he says.

The bus is expected to travel more than 8,000 kilometers with a multidisciplinary team over the next three months. This weekend, the vehicle is passing through Belém (PA).

Anbima expects to release the survey in the second half of 2023 to guide the discussion with the market on ways to simplify financial products for future investors.

In April of this year, a research carried out by the entity with Datafolha pointed out the main reason for the Brazilian from the D/E class to invest: to fulfill the dream of having their own home. It was the first time that Anbima included this income range (around R$ 863, per capita) in its X-Ray of the Brazilian Investor.

“In X-Ray, half of the people answered that they go to banks to invest. Something that many of us didn’t imagine still happening with so many online resources. We have to find a way to reach these people so that they have more than one type of investment”, says Billi.