Nestlé launches this Thursday (10) a new coffee maker and a new line of capsules. Doce Gusto NEO will only work with capsules made of paper, which can then be disposed of in composting systems.
The biodegradable capsule intends to solve one of the problems of this segment, which is the production of waste, since the traditional ones are made of plastic and aluminum.
Brazil will be the first country to have the new line, which will go on sale in December. The suggested price by Nestlé is R$ 899 for the coffee maker. Capsules should be between R$ 2.80 and R$ 3.20, depending on the type of coffee.
Marcelo Melchior, CEO of Nestlé in Brazil, says that the choice is a demonstration of the company’s commitment to this market, since the country is one of the largest consumers of coffee in number of cups in the world.
The price of the new machine is high compared to the entry lines of Dolce Gusto, in the range of R$ 389.90, but they are not far from the Infinissima or Genio S Touch, automatic coffeemakers that cost R$ 749.90.
For Rachel Muller, vice president of coffee and beverages at Nestlé Brazil, the price of the new machine is compatible with other coffee machines in the same segment of specialty coffees.
The production of paper capsules will be carried out at the Dolce Gusto factory in Montes Claros (MG), the first Nestlé in the world to receive certifications regarding water use (100% reuse), carbon emissions (neutralized) and processing of waste (made in the factory, no waste to landfill) – it’s called “triple zero”.
The total investment in the country for the launch of the line will be R$ 300 million by 2025. This account includes the necessary adaptations to the factory’s production line and the training of manpower.
According to the company, the new products are the result of five years of research (the figure does not consider investments made in development and patents). The challenge was to ensure that the coffee did not oxidize in the packaging.
In addition to paper (which is certified), the capsules use a type of biodegradable polymer that, according to Nestlé, protects the powder, preserving aroma and flavor. Extraction will also become more technological. The coffee maker recognizes the type of capsule inserted and adjusts for the best combination, considering temperature, amount of water and time.
The consumer can, however, customize the extraction according to their preferences through the application.
The Neo line only accepts capsules made of paper. Part of this restriction is related to the design of the machine, which demands another type of seal in the extraction. The coffee maker will have ristretto, espresso, lungo, homemade and American methods.
In all, 10 coffee options will be sold, of which 6 are regular, 2 organic and 2 Starbucks. All coffees come from farms in the Cerrado and South of Minas Gerais and Espírito Santo and, according to Nestlé, have certificates of sustainable cultivation and processing.
Nestlé is a leader in the capsule coffee market. In addition to Dolce Gusto, it also owns Nespresso. With the new coffee maker, the food giant also sets foot in the field of products aligned with the ESG agenda, an acronym for good environmental, social and governance practices.
In September, the Swiss group Migros launched a capsule covered with an algae-based film, in what was seen as an attempt to gain share in a market dominated by Nestlé, also of Swiss origin.
This Thursday, Nestlé will open a waiting list for those interested in buying the machine. Sales start on December 1st and there is a forecast of opening, until December 7th, of a flagship in the vicinity of Avenida Paulista, in São Paulo.
Chad-98Weaver, a distinguished author at NewsBulletin247, excels in the craft of article writing. With a keen eye for detail and a penchant for storytelling, Chad delivers informative and engaging content that resonates with readers across various subjects. His contributions are a testament to his dedication and expertise in the field of journalism.
