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False offers and late delivery lead complaints at the start of Black Friday


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Misleading advertising and late delivery lead complaints from Reclame Aqui users on Black Friday 2022 until the morning of this Friday (25). On the site, one of the most popular for company reputation, the first complaint represents 16.9% of the comments, and the second, 16.6%.

The data refer to the period between 12 pm on Wednesday (23) and 6 am on Friday. The total number of complaints, 5,447, is 4% lower than the same time period last year.

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According to the website, the numbers are a thermometer of the level of consumption on that date. So far, purchases may have been impacted by Brazil’s game on Thursday (24).

main problems

false advertising 16.9
Delivery delay 16.6
Product not received 14.8
value reversal 8.4
Problem with checkout


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Site users also reported the first Black Friday scams.

According to reports from consumers in São Paulo, the website of the retailer Magazine Luiza is being targeted by fraudulent actions. Two consumers informed Reclame Aqui that the search for appliances on sale returned with malicious links.

“I was researching a washing machine, and I found through Google a website that claimed to be ‘Magalu’, with an affordable price, but the website was fake. I didn’t pay attention, because it was so identical to the original that I didn’t suspect. I bought the supposed machine and, after that, I found it strange that nothing had arrived in my email, no message. I did a deeper search and came across other complaints from other people. Do not buy on this site, pay more attention to the details of the site” , says the user.

Products such as watches, jewelry, books and ebooks are the ones that had the most discounts in the hours leading up to the official start of Black Friday, between 4 pm this Thursday and 12 am this Friday.

According to Promobit, consumers can find discounts of up to 48% when purchasing these products. Men’s fashion and shoes (46% off), sports and leisure (45%), cameras, camcorders and drones (44%), women’s fashion and shoes (44%) and backpacks and suitcases (44%) are also at the top of the list. list of promotions.

The platform specializing in discounts points out that, on average over the last three years, the number of offers began to grow from 4 pm on the eve at the main retailers in the country.

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I have over 10 years of experience working in the news industry. I have worked for several different news organizations, including a large news website like News Bulletin 247. I am an expert in the field of economics and have written several books on the subject. I am a highly skilled writer and editor, and have a strong knowledge of social media. I am a highly respected member of the news industry, and my work has been featured in many major publications.

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