EEA survey: Positive image of the “household basket” by consumers – They ask for more measures

More than half of the consumers evaluate the measures for the “household basket” in the right direction, although most of them consider that more measures are needed.

This results from the new major survey carried out by Pulse RC on behalf of the Athens Chamber of Commerce, in order to have a clear picture of the market situation.

Regarding the findings of the research, the president of the chamber, Yiannis Hatzitheodosiou, states to APE-MBE: “This research can significantly help in understanding the situation in the market and contribute to the adoption of appropriate measures in order to solve problems. There are interesting findings, such as the change in the index of optimism/pessimism and the attitude of respondents towards the household basket, but it seems that the cost of energy continues to concern a significant percentage of respondents. This means that the State needs to look again at the support measures and maybe a different policy mix should be implemented.

However, in a higher position compared to previous research is the concern they express about the acquisition of basic goods, such as food.”

From the survey of the general population (professionals, entrepreneurs, consumers, etc.) of the Attica region, the following emerges:

– 51% of participants find the government’s measures and announcements to support consumers from price hikes in the right direction, although most of them consider that more is needed. 48%, on the contrary, consider that they are moving in the wrong direction. The picture is better among entrepreneurs / professionals (55% versus 44%).

– Even more, over half (54%), evaluate the measures for the “household basket” in the right direction! And here most of them, judge that more measures are needed – something that is already being sought. 44% find them in the wrong direction.

– An improved picture (compared to the previous survey in June) is reflected in the index of optimism / pessimism for the Greek economy, among all residents of Attica. When asked how they view its course in the coming months, 36% respond optimistically (from 31%) and 63% pessimistically (from 68%). The picture is even better among entrepreneurs / professionals, where 42% (from 26%) respond optimistically and 58% (from 72%) pessimistically.

– The private sector (employees and self-employed) presents an approximately similar picture (to that of the previous survey) in the index of concern about the future and sustainability of their work, in the next six months: 49% are worried (from 48%) – 44% are not worried (from 42%). For the self-employed (although they are still more worried than employees) the picture is significantly improved: 54% are worried (from 60%) – 38% are not worried (from 29%).

– The opening of shops on some Sundays of the year is evaluated negatively by 41%. The rest evaluate it positively (27%) or neutrally (25%). 25% say it increases their shopping, and 34% admit it makes it easier. Even greater percentages of positive responses are recorded in some groups of the population (eg businessmen / professionals).

– “Private label” products (i.e. products branded with the name of the supermarket where they are sold) are gaining significant acceptance. Almost seven out of ten (67%) say they consume them or intend to consume them, compared to 23% who say no.

– Energy (electricity, fuel, heating – from half of the participants) and basic goods (food, groceries, super market – from four out of ten) are the categories of expenses that are currently the most problematic (with the rest recording single-digit percentages) Greek households. However, there is (compared to the June survey) a decrease in concerns about energy (50% from 57%) and an increase for basic goods (37% from 30%).

– Energy and -almost equally- consumer goods (clothes, shoes, electrical appliances) are still the two categories of expenses that consumers have mainly reduced (27% and 26% respectively). Basic goods are also recorded as a percentage (21%). We see a roughly similar picture in the answers of the professionals / entrepreneurs.

– We are already in winter and the way of heating is one of the main issues that concern the citizens. More (36%) will mainly use oil, with almost double the percentage of natural gas (20%). Air conditioners/heat pumps follow with 16%, while other methods are lower. Eight out of ten will not change their heating mode this year.

– “Private label” products (i.e. products branded with the name of the supermarket where they are sold) are gaining significant acceptance. Almost seven out of ten (67%) say they consume them or intend to consume them, compared to 23% who say no.

RES-EMP

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