Opinion – Eduardo Sodré: Study shows that Brazilian drivers want to ride an electric car


Depending on the interest of the Brazilian consumer, electric cars tend to grow in sales. This is the conclusion that can be drawn from the Sustainability and Mobility survey, carried out by Brain Inteligencia Estratégica.

According to the survey, 65% of respondents intend to drive a 100% electric car in the near future. The study heard 1,200 people in different regions of the country, in questionnaires applied in person. The margin of error is plus or minus three percentage points.

There is also an exercise of faith in the data: 56% of respondents believe that, soon, it will be easier to recharge a car from outlets than to fill up with fuel. Despite this, only 26% consider that the infrastructure in their cities is already adequate for the new times.

Regarding the price, opinions are divided: 40% believe that, in the not too distant future, these models will cost less than their gasoline equivalents, while another 40% predict that they will be more expensive.

Those most hopeful about the popularization of trams are those with an average income between R$3,000 and R$6,000. In this group, 42% think that these options will be cheaper than cars with a combustion engine.

Another point that draws attention is the image transmitted by these vehicles: 81% of respondents said they believe that such models are less harmful to the planet.

“In general, most respondents perceive the benefits of purchasing an electric car, however, they do not believe that it has an affordable price”, says the analysis released by Brain specialists.

Realizing that there are advantages to driving a car that doesn’t emit smoke, the consumer puts smiles on the faces of executives in the automotive industry. It is a sign that the products developed to meet environmental standards have pleased the public, who is becoming more receptive to other technologies.

In the Brazilian case, good acceptance paves the way for solutions that are more suited to the available infrastructure. Soon, the domestic market will begin to receive more options for hybrid cars that can be fueled with ethanol. Fiat, Volkswagen and GWM have already revealed advanced projects in this area, but all brands installed in Brazil must follow the same path.

Reconciling electricity with renewable fuel is a way to reduce emissions and ensure compliance with the next stage of Proconve (Program for the Control of Air Pollution by Motor Vehicles), which will be implemented in stages between 2025 and 2029.

The tendency is for different less polluting solutions to coexist for a long time in the Brazilian market. With the improvement of infrastructure and the reduction of acquisition and recharge costs, 100% models tend to grow and conquer more and more space on the streets.

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