Faced with the health crisis faced by the Yanomami people affected by illegal mining, the jewelry chain Vivara says it has been talking to local institutions to send help.
Gold extraction in Brazil has gained attention again in recent days, as the activity is at the heart of the crisis faced by these communities in Roraima. In addition to gold, prospectors invade indigenous territory to extract cassiterite, from which tin is extracted.
Vivara says that it is deeply sorry for the situation of the Yanomami and that it does not condone, “under any circumstances, with illegal extraction.” Since the revelation of the crisis, the big mining companies have asked the government to raise the criteria for combating illegal mining.
According to the jewelry store, the gold used in its pieces is extracted in Brazilian mines located in the states of Goiás and Minas Gerais. The ore is also certified to ensure that all extraction is done correctly, says the company.
About 25% of the gold used by Vivara in its products comes from the circular economy, says the company. The chain runs seasonal campaigns to encourage customers to deliver pieces in gold to stores and exchange them for credits for new purchases.
Joana Cunha with Fernanda Brigatti, Paulo Ricardo Martins and Diego Felix
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