The messages from the largest annual tourist exhibition are extremely positive and encouraging for the new tourist season World Travel Market in London.

The Minister of Tourism, Olga Kefalogianni, emphasized that Greece is going through a great tourism year, with remarkable performances in all important fields – income, jobs, arrivals. The minister referred to the responsibilities that this successful course that started a decade ago brings for Greek tourism, as well as to the fact that Greece is now ready for a new page in its tourism strategy. For a new growth cycle, and mainly for the essential shift towards sustainability and the promotion of values ​​such as the protection of nature, respect for local communities and the human factor. Highlighting all these special values ​​will once again make Greece a protagonist in the international ranking of tourist destinations and experiences.

“The highlighting of all these special values ​​will make Greece once again, protagonist in the international ranking of tourist destinations and experiences” said the Minister of Tourism.

With a motto End your week like a Greek our country invites tourists all winter to spend their weekends in favorite Greek destinations.

Regarding the contacts made by Mrs. Kefalogianni, she already met with her British counterpart, Sir John Whittingdale, with whom she discussed the importance of the British market for Greek tourism and discussed the joint composition of an institutional framework for cooperation. This was followed by a meeting with the heads of Jet2, who include many Greek tourist destinations in their 2024 plans. He also met with the CNN reporter, Richard Quest, as Greece is invited to the network’s official dinner.

EOT actively participates in the international Tourism exhibition WTM 2023, in London, surrounded by 72 co-exhibitors. The Greek pavilion, filled with attractive images of Greece, welcomed a large number of tourism professionals from Great Britain and other countries.