It was announced yesterday by its administrators The Body Shop International Limited, a series of business restructuring plan measures for UK businesses. This is a vital step in the transformation of the company centrally and is designed to ensure the foundation for the sustainability of the company at its core.

The measures announced so far are:

  • Reduction in the number of stores in Great Britain

While stores remain an integral part of the future strategy, the Administrators have concluded that the current number of stores in the UK requires the right ratio. As an immediate step, seven stores closed yesterday (Tuesday 20 February), with more store closures to follow. It is expected that once the restructuring is complete, almost half of the UK stores will close. There are currently 198 stores operating.

  • Downsizing at head office in Great Britain

Following the sale of the company’s businesses in central Europe and parts of Asia, The Body Shop will also restructure staff and roles at its UK-based headquarters. The number of employees at the head office is expected to be reduced by approximately 40%, which means that approximately 400 full-time employees will gradually remain.

The company’s Global Head Franchise Partners, such as Greece and a number of other countries that operate within the framework of franchise cooperation, are not affected by these developments as they operate as independent businesses.

These remedial moves at the company’s UK headquarters will help revitalize the iconic brand at its core and aspire to become a modern, dynamic beauty company capable of competing with beauty brands around the world.

We officially inform you that the 33 stores throughout Greece and the online store www.thebodyshop.gr are operating normally with a growth trajectory, offering ethical care and beauty products since 1978.

The company at its headquarters in the United Kingdom proceeded with corrective actions under a resolution regime as in any other privately owned markets that The Body Shop International Limited has with the aim of returning stronger to its central core.