In negotiations with Baiduso as to use its technology in Artificial Intelligence, on its devices released in China, Apple is said to be locatedaccording to the Wall Street Journal.

As mentioned in the publication, initial talks have already been held in order for Apple vto use Baidu’s AI technology in iPhones but also in its other gadgets, as sources with knowledge of the discussions told the Wall Street Journal. The American giant is looking for a partner in China as local regulatory authorities have all AI models under their control, the publication noted.

Baidu’s stock traded as much as 5% higher in pre-conference trading, with gains capped at the market open.

Baidu is considered one of the leaders in Artificial Intelligence in China, where startups as well as tech giants are investing billions to to develop their own response to ChatGPT. Neither OpenAI nor similar foreign services are available in China’s highly regulated online market.