Ford decided to transform its reception space at the automaker’s building in Vila Olímpia, in São Paulo, into a showroom to exhibit the brand’s recently launched pickup truck in Brazil.
The site houses the new Ford South America headquarters, in a 14-story building with all the company’s administrative areas in a new phase, designed for hybrid and remote work models.
The space with the exhibition of four units of Maverick Lariat FX4 will be open to the public this week, until Thursday (24).
Joana Cunha with Andressa Motter and Ana Paula Branco
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