Ticketing website Ticketmaster’s “dynamic pricing” practice for the Oasis reunion tour will be investigated by the UK government after prices were revealed to be “inflated”.

Tickets to see the Oasis reunion live and the return of Noel and Liam Gallagher to the same stage went on sale on Saturday morning. Online giant Ticketmaster, according to Politico, kept raising prices as people waited in line for hours.

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Dynamic pricing adjusts prices based on demand, and while it’s a standard practice in the US for high-demand concerts, it’s recently taken hold in the UK, driving up prices. Tickets for Oasis were initially advertised as selling for £148.50 (€176), but that price jumped to £355.20 (€422) after a few hours.

Oasis fans were immediately outraged and the government decided to step in and investigate Ticketmaster’s controversial dynamic pricing practice, Culture Minister Lisa Nandy announced.

In a statement, Nandy said it was “disappointing to see quite inflated prices that exclude classic fans” and that it wanted to end “deceptive resales”. He also wants to ensure that tickets are sold at “fair prices”. He confirmed that he has already prepared a report on ticket discounts and consumer protection, which also includes dynamic pricing.

Cabinet colleague Lucy Powell was dismayed by the ticket fiasco. “There is a queue for the queue,” he wrote to X on Saturday morning. Eventually, he was able to buy a ticket to the concert — but at more than double the original price.

“It’s something we’re seeing more and more often, and not only on these tickets but also on air tickets or train tickets, when it’s peak season,” the minister told the BBC on Sunday morning.