For a “marriage” between two…groups in Greece and America, which share the same values, putting people first and with the common goal of giving farmers a little more control over their…outdoor businesses, executives spoke of Redestos Agricultural Technology and the American multinational BRANDT, in tonight’s event organized on the occasion of the official signing of the Fertilizers and Biostimulants Joint Venture, which carries the brand name KNE BRANDT AE.

The joint venture founded by the parent company of the Redestos Group, K&N Efthymiadis MABEE together with BRANDT, with the former participating with a 60% share and the latter with a 40% share, has already been established, will start billing in the second week of December, its executive staff is almost complete and the distribution network will not necessarily be identical to that of K&NE, but ways will be sought joint actions, mainly in the provision of combined integrated cropping programs, as highlighted in tonight’s event. The goal of this new Greek-American partnership is the development of a large number of biostimulants and the presence in the segment of technologically advanced granular products, blended and chemicals. The joint venture’s fertilizers and biostimulants are produced at the American multinational’s plant in Spain, while ADAMA’s fertilizers will also be made available from the newly established company, as emphasized.

In the meantime, as revealed at today’s event, the two now strategic partners have already planned their next steps and as announced in the near future they will create a new joint venture in Serbia and there will be…continuation.

“The group “saw” that it must quickly cover the gap it has in the field of nutrition and biostimulants”, the managing director of K&N Efthymiadis MAVEE, Vassos Efthymiadis, pointed out in his statement and noting that “we were eagerly looking for a strategic partner”, he noted that “we finally found a strategic partner in America”.

In his statement, he pointed out among other things that the direction of agriculture at the EU level is clear and will not change and saying that the primary sector, one of the longest in human history, has gone through many changes, he estimated that the next years will come and new ones will require targeted fertilizers, wider use of biostimulants and development of plant protection products friendly to the environment. Among other things, he pointed out that today, more than ever, the primary sector is of enormous importance and characteristically stated that “in order for states to function, they need assured energy and food sufficiency”.

BRANDT’s executive vice president and CFO, Joe Brummel, pointed out that the group has a large share of the US market, while, outside the US, it has a manufacturing presence in Brazil and Spain. “We thank K&N Efthymiadis for the opportunity to develop our companies together” he noted. BRANDT’s other executive vice president and chief marketing officer, Karl Barnard, noted that the American company is looking for opportunities all over the world and found one in Greece.

The president of the Redestos group, Nikos Efthimiadis, noted that it is a very big day for him for three reasons: The first is the important cooperation with an important group from the USA, “which we chose and it chose us”, as he said, the second the reason is that, contrary to the Greek saying that wants the first generation to create, the second to develop and the third to destroy, the third generation of the Redestos group doubled what the third is that he will probably have another 20 years on the job, if one takes into account that the representative of the first generation of BRANDT is 101 years old.

The Efthymiadis-Redestos Agrotechnology Group

The history of the Efthymiadis-Redestos Agrotechnology group goes back to 1935, when the parent company was founded, active in the fields of crop protection, seed production, laboratory analysis and production and marketing of agricultural products. The group has subsidiaries in Bulgaria, Romania and Albania, while it is also active in Turkey, both in the field of seed production and laboratory analyses. Its consolidated turnover, in 2023, amounted to 90 million. euros, employs more than 450 staff and has commercial activity in 12 countries.

BRANDT is known as one of the fastest growing, family-owned companies in the USA. Since 1953, the Brandt family and associates have remained true to the agricultural philosophy and culture that is deeply rooted in the Midwestern States, but also to an unwavering commitment to preserving that way of life through quality people and quality products. BRANDT helps families, farms and rural communities secure their income by providing expertise and necessary agricultural inputs. With more than 250 products, the BRANDT company is preferred by farmers who grow everything from large crop plants to fruits and vegetables. BRANDT products are sold in 48 US states and more than 45 countries worldwide.