The prices of supermarket products in January 2025 remained unchanged compared to the same month last year, according to a survey by the Consumer Goods Retail Research Institute (IELKA), with data from large supermarket chains on inflationary trends. Inflation in supermarket chains is in the order of +0.09%. In the twelve-month rolling (2/2024-1/2025) a 0.20%decrease was reduced.

IELKA’s announcement in detail:

In the context of targeted research by the Institute of Consumer Retail Research (IELKA) exclusively on the large supermarket chains on inflationary trends in organized food retailers, the course of prices between January 20 and January 20 and January 2025 was examined.

The following conclusions came from the survey:

1. Inflation in supermarket chains is in the order of +0.09% in January 2025.

The January stabilizing tendency is due to the interdependent of the effect by specific categories that show increase due to co -conditions, such as categories related to cocoa and coffee and fresh meat, and the reductions that have consistently developed by many others, such as categories of non -food. , baby foods and frozen species.

2. Larger price reductions are recorded in categories:
• detergents and cleaning items: -9.36%
• Pet food and items: -7.40%
• Baby and baby foods: -4.42%
• Stationals, cosmetics and personal hygiene items: -3.77%
• sausages: -2.76%

The reductions recorded are the result of both market normalization after the pandemic and reduction in producer prices in certain products.

3. Larger increases are recorded in categories:
• Biscuits, chocolates, sugar: +8.89%
• Appetizers, Alipe and other served species: +4.57%
• Fresh meats: +3.05%
• Waters, soft drinks, juices: +3.01%
• Fresh fish and seafood: +2.87%

The international prices of cocoa and coffee certainly affect the categories of sweets and drinks, as well as the category of breakfast species, which includes many chocolate species. In terms of increases in meat, this is an expected development due to a decrease in animal capital in 2024, due to animal diseases. Compared to alcoholic beverages, reduced grape production 2023 leads to an increase in 2024, as ripening products are on the market. Larger reductions were recorded in detergents and cleaning items, stationery, cosmetics and personal hygiene, pet food and baby food. The grocery food category that includes olive oil is a decrease of -1.85%. Of the 23 categories of 10, 10 increased decrease.

4. The reasons for which the trend of product prices are attributed to supermarkets:

• Gradual inflation. Prices have been retention in recent months in large grocery stores due to large volumes of transport, economies of scale, their organizational/technological readiness and private label products.

• The course of raw material prices in recent months in international markets and market normalization. International raw food indicators (eg FAO FOOD PRICE INDEX) record an increase in the mid -2024 in most cases. In cases such as coffee and cocoa, however, the effect is more intense.

• Government institutional interventions. Supermarket chains operate in a strict institutional framework (eg prohibition of promotions in the event of ratings 6969/2024). At the same time in October, the implementation of the voluntary initiative for price reductions on specific products began.

• Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.

• High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.

• Influence of private label products. Private label sales shares are larger in large supermarket chains due to a widest range of code, and over the last two years they have been increasing.