Time restriction on “1+1” offers It will reportedly include the “Code of Conduct for Price Reduction (especially on Offers/Discounts/Promotions)” to be applied to supermarket from mid -March.

As stated by ‘Everyday“, This new restriction, coupled with all the other arrangements included in the code, is estimated to put a brake on fictitious bids, which operate both to the detriment of the consumer and at the expense of healthy competition. The enriched Code of Conduct (note, the rest of the retailing is already implemented) will be announced by the Ministry of Development on Thursday, March 6th. It will be followed by ten days of information and familiarization of the market and on Monday, March 17th, intensive audits will start by the responsible services for the implementation of the Code of Conduct.

In particular, according to reports, the “1+1” offers will be allowed for each code for up to 3 months, as it was deemed to be a long -term offer of this type is actually a decrease in price rather than a bid for the consumer. In addition, in case of “1+1” offers the same code should be available at the store next to the offer as a single package. A similar time limit will also be reportedly for offers that appear as a permanent discount (sticker products), because in this case there is actually a permanent price reduction.

In this way it is estimated that the required transparency in promotions will be achieved, with the consumer able to choose freely with all his options according to his needs and financial situation.