Despite the stability in the global market in the world market smartphones strong differences were marked by region – in Europe, the market retreated
Smartphones sales worldwide in the first quarter of 2025 was marketed.
According to Canalys data, Samsung maintained the lead, sending 60.5 million devices, reinforced by the launch of its new flagship models and the success of A. A. Apple, for its part, followed with 55 million pieces and 19%market share, noting a noticeable market, notable, notable, notable, notable, notable, notable, notable, notable, notable, with a noticeable rise. USA.
The global smartphone market has risen 0.2% in the first quarter of 2025
Xiaomi remained Tuesday, with 41.8 million devices and a 14%share, utilizing its wide ecosystem of products to boost its position in both China and emerging markets abroad. The five were completed by Vivo (22.9 million) and Oppo (22.7 million), with slight fluctuations compared to the previous year.
Regional challenges
Despite the stability in the world in the global market smartphones, strong differences occurred by region. Markets that had been dynamic in 2024, such as India, Latin America and the Middle East, declined in the 1st quarter of 2025, due to saturation in demand for economic devices. Most Android companies have made stock adjustments to avoid disorders in new launches and pricing strategies.
In Europe, the market declined after a brief recovery, as companies faced increased stocks of flagship models by the end of 2024 and a mid -range and low -class disturbance due to new ecological regulations.
On the contrary, China has grown 5%, with push from government subsidy programs, while Africa continued to sustain strong demand, thanks to intense retail activities and aggressive expansion of manufacturers.
The US market in the spotlight
The US stood out with a 12% increase annually, mainly due to Apple, which reinforced its reserves in view of the potential duties. Although most iPhones for the US market are still produced in China, Apple has significantly increased production in India, with the aim of reducing the risk from future commercial tensions.
Canalys analysts estimate that the market will remain unstable in the coming months, with companies emphasizing the optimization of their products and pricing policies. Differentiation by region and adaptation to local needs will be key to success, while production and stock management will continue to employ big players.
Source: Skai
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