Despite inflation and the retraction in consumer purchasing power, the large chocolate manufacturers will have a higher egg production this year than at Easter 2021, when the country was still going through a difficult time of the pandemic.
Mondelez, owner of Lacta, says that it raised the volume by 10%. The company launched a line of small stuffed eggs, with a lower price, and bets on the sale of candy boxes.
Renata Vieira, marketing director at Mondelez, says that prices have risen for the final consumer due to the increase in costs.
“We have more regionalized our price strategy because Brazil is not just one Brazil, there are several. And purchasing power, like inflation, was affected differently in different regions. We applied price increases, but we tried to intelligent way, to offer alternatives to the consumer”, he says.
Nestlé also says it has felt pressure on the cost of raw materials. The company says that the number of items on sale at Easter this year rose from 10 million to 11 million compared to last year.
The company also bets on sales of its Garoto brand chocolate boxes, as well as cheaper items, such as mini eggs.
At Cacau Show, the Easter campaign was brought forward by two weeks and production increased by 24% compared to 2021.
Joana Cunha with Andressa Motter and Ana Paula Branco
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