Without Limits, Strawberry Do Amor Turns Chop in Brewery Launch

After making the joy of confectioners Brazil, now it can be time for breweries to earn the strawberry of love. In Rio Grande do Sul, the company Ferigollo was inspired by the candy that went viral in the nets to develop the “Crap Strawberry of Love”.

The drink, in the final phase of tests, will be launched at the International Animal Exhibition (Expointer), in Esteio (RS), between August 30 and September 7. Cleverton Ferigollo, owner of the Ferigollo winery and Topa Beer Cervejaria, said he was looking for novelty to present at the fair and, therefore, decided to bet on the hype of the moment. “I wanted to take the opportunity to surf this wave. This is the time,” he told the F5.

The businessman was in a small fair near his city, Frederico Westphalen, distributing samples of the first version of the drink when he gave the interview. He said the feedback was being positive, and that his fear, that it was very sweet, was not confirmed. “The acceptance is being great, the draft beer has ‘drinkability’, not nauseating. People drink more than one glass.”

The strawberries included in the draft beer during maturation are purchased in agro -industries registered in the State Program of Family Farming, Rio Grande do Sul and, according to Cleverton, are the basis of the sweetness of the drink. “That’s what predominates, so it was so good.” Fruit Beer -style drink is characterized by having less hops and more malt in the composition.

The businessman said he was surprised to find that there was no mark related to the product at the National Institute of Industrial Property (INPI) and tried to enter the registry.

It will take about 5,000 liters of the love strawberry draft to sell at Expointer, in 473 ml cups and cans, and don’t think about taking the drink out of your portfolio. On the contrary. Want to climb production. “I’m a small brewery, but if any business wants to sell all over Brazil, I’m open to negotiation.”

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