Negative sign In July’s performance For Athens hotels Demonstrate the data of the Athens-Athenian and Argosaronic Hoteliers Association (EXA).

“The performance of July 2025 was not what the hotels of Athens would like. Although the 7 months of 2025 ended at about the same levels as the corresponding 7 months of 2024, it is worried that in July and in the heart of summer, there was a decrease in average fullness and revenue per available room (rev par) in hotels, and the average room price (ADR) moved to about the same level.

More specifically, July 2025 recorded 83.3% average fullness, against 86.4% of last year Julyshowing a decrease of 3.6%, followed of a June who also declined of average completeness by 2%. It is noted that the corresponding negative change of average July 2025 over July 2023 reaches -5.7%. The average room price (ADR), In July he was formed in the 207.85 euros, compared to 205.54 euros of last year July, That is, a slight increase of 1.1%was observed, and July 2025 was € 173.19, compared to € 177.64 of last July, which was reduced by 2.5%.

The movement and performance of the Athenian hotels at seven months level closes at about the same levels as last year’s period, which is mainly attributed to the better performance of hotels in the first quarter of the year: The average completeness in Athens hotels in the seven -month period 2025 (75.8%) increased by 0.4%. EUR 1.6% increased by last year, while the average revenue per available room (Rev Par) reached € 133.49 (2% increase over last year). Particularly pressured are the 3* hotels where the fullness markers are following a downward march from March.

Compared to the cities – competitors of Athens, at the seven -month level the performance of Athens in fullness, average room price and revenue per available room are still better than those of Constantinople, but they are far from Barcelona, ​​Madrid and Rome. Especially in terms of At the average room price (ADR), we see an increase of 1.6% for AthensBy 3% for Rome, 4.9% for Madrid and 2.4% for Barcelona, ​​while in Constantinople there was a decrease of 1.9%. Correspondingly, in the revenue per available room (REVPAR) in the seven months, a 2%decrease was observed for Athens, while for Madrid by 4.8%, for Barcelona by 1.3%, for Rome by 2%, while in Constantinople there was a decrease of 3%compared to the corresponding period last year.

In the same announcement it is noted: “The data reflect and confirm the feeling that most – people of tourism and citizens – have for a” dangerous stagnation “in the tourist performance of Athens and the country in general. We call on the state and the local government to take into account the “messages” of professionals in the industry and to timely orientation to measures, strategies, decisions, actions and goals that will strengthen the competitiveness of the tourism product, improve public infrastructure, upgrade our 20s, There are signs of interest in Athens – with the new flights announced. We are aware of this year’s prime minister’s announcements to the TIF hoping that they will not repeat for the hotel “unpleasant surprises” analogous to those of 2024 (issues concerning the increase in the end of the end). On the contrary, we look forward to boosting announcements, enhance durability and competitiveness, and contribute to the reassignment of Greek tourism – a sector that, as is well known, has to pioneer, constantly renewing its proposal to international markets. “