The positive course of Greek tourism in 2023 continued in 2024, with incoming tourism recording new maximum prices both in arrivals and receipts, exceeding the levels of 2023 which until recently was the year with the best tourist performance of the country, according to the Greek Tourism Tourism Performance. of the main markets of incoming tourism in Greece, 2023-2024 ».

In particular, in the period 2023-2024 Greek tourism recorded:
• Arrivals: +10% (from 32.7 million in 2023 to 36.0 million in 2024),
• Overnights: +1% (from 227.9 million in 2023 to 231.0 million in 2024) and
• Revenue: +4% (from € 19.7 billion in 2023 to € 20.6 billion in 2024).

The image in the basic sizes of the individual markets was positive, with the exception of overnight stays in the other countries. Specifically, in relation to 2023:

  • Euro zone countries (arrivals +12%, overnight stays +4%and receipts +5%),
  • EU countries out of zone euro (arrivals +9%, overnights +10%and +18%receipts) and
  • Other countries (arrivals +8%, overnight stays of -4%and receipts +1%).

In terms of countries of origin, increases in all basic sizes were recorded in Danish markets (arrivals +57%, overnight stays +46%, +29%), Turkey (arrivals +38%, nights +40%, +47%), Belgium +21%), of Israel (arrivals +30%, overnights +54%, +55%), Spain (arrivals +27%, overnights +11%, proceeds +48%), Sweden (arrivals +25%, overnights +11%, 14%) +24%, receipts +13%), Poland (arrivals +13%, overnight stays +13%, 12%), Germany (arrivals +13%, overnights +7%, +4%), Cyprus (arrivals +10%, overnights +5% +5% +5%, Overnights +9%, receipts +27%).

In contrast, a decrease in all of their basic sizes were recorded by Russian markets (arrivals -55%, overnight stays -69%, -52%), Australia (arrivals -38%, overnight stays of -41%, -58%), Dutch (-8%), Serbia (arrivals -6%, overnight stays -38%, revenue -28%) and Vassiliou (arrivals -1%, overnights -6%, -4%receipts),.

The rest of the markets showed mixed picture: USA (arrivals +10%, overnights -1%, receipts +15%), France (arrivals +9%, overnights -4%, revenue -12%), Italy (arrivals +10%, overnight -16%, 14%) -11%, receipts +17%), Austria (arrivals +5%, overnight stays -0.3%, revenue -6%), Switzerland (arrivals +21%, overnights +8%, revenues -9%), Albania (arrivals +8%, overnight -1%, 1%, Overnights +9%, receipts +18%) and Northern Macedonia (arrivals +41%, overnight -14%, revenue -33%).

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In conclusion, the highest reductions are observed in the markets of the Netherlands, Serbia, the UK Vassiliou, in the Long Haul Australian market and Russia (special case due to EU measures).

On the other hand, the best picture with significant increases are the Scandinavian Sweden and Denmark, the neighboring markets of Turkey and Bulgaria, as well as the euro Belgium, Spain, Germany and Cyprus countries.

Finally, the dispersion of Greek tourism markets is noteworthy, with the exception of the five most important markets (Germany, UK, USA, France and Italy), which contribute to 43% of arrivals and 53% of the nights and receipts respectively, respectively, respectively, respectively, respectively, respectively, respectively. Bulgaria and Northern Macedonia for arrivals.