Lidl Hellas issued a statement on the occasion of the imposition of a fine by DIEMA. As he says, “he fully respects the law and work of the competent authorities. However, we consider that the audit launched by the Market Control Unit (DIIEA) in July 2024 and the fine imposed today is unfair and arbitrary, as it is based on a legal basis that has been abolished since then, which was uninhabited. “

According to Lidl Greece, “the alleged infringement relates to 32 products in a total of 510 products controlled. We complain about the method of calculation used by the Supervisory Authority and therefore we will exhaust all the legal measures provided to us.

It is important for us to emphasize that Lidl Greece has always defended integrity and social responsibility. At a time when Greek consumers are suffering from constant price increases, we are struggling daily to keep prices stable and affordable. In the last year, for example, we have left prices unchanged to over 1,000 products and reduced prices to more than 500 products. “

The same announcement states: “We clarify it: We do not accept accusations and practices that unjustifiably depreciate our efforts and do not correspond to reality. Lidl Greece was, is and will remain on the side of Greek consumers – with transparency, reliability and respect for the value of every euro. “