Panel SA: Intention to buy on Black Friday, which seemed weak this year, shows signs of reaction, says research

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The purchase intention for Black Friday, which seemed low this year, has reacted in recent weeks, according to monitoring by the website Reclame Aqui.

The survey from 8 to 11 November with about 32 thousand users of the site shows that 47% intend to make some purchase on Black Friday 2021.

It is a significant increase compared to the three previous surveys of the previews carried out by Reclame, which indicated only approximately 20% with positive responses of consumption intention on the date this year.

with Mariana Grazini e Andressa Motter

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