The partnership between the COB (Brazilian Olympic Committee) and Mauricio de Sousa Produções signed in 2019 will be extended until the Paris 2024 Olympic Games.
Under the agreement, the characters of Turma da Mônica remain in the marketing and relationship actions with athletes and the public.
According to the COB, the partnership aims to encourage young people and children to follow Olympic sports and pursue a career.
Among the projects already developed, several athletes were designed with the traits of characters such as Monica and Cebolinha. Female empowerment actions were also carried out.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
