On Mother’s Day this year, malls expect to surpass, for the first time since the beginning of the pandemic, the sales recorded on the date in 2019, according to Abrasce (Brazilian Association of Shopping Centers).
The expectation is for real growth of around 2.5% compared to the pre-pandemic date. In comparison with 2021, the advance should be 6.9%, says the entity.
According to Abrasce estimates, the sector should generate around R$ 4.9 billion in sales between May 1st and 8th.
“Despite the macroeconomic scenario and the country’s indicators are not the best either, we have noticed a recovery. The last quarter was of constant growth, back to the mall, vehicle circulation. This leads us to believe that Mother’s Day will move the economy”, says Glauco Humai, president of Abrasce.
According to him, establishments are betting on the return of physical purchases to boost sales. Almost 80% of malls expect a number of visitors equal to or greater than that recorded in 2019.
The average ticket, which last year was R$ 213, should exceed R$ 250. Perfumery and cosmetic products should be the most sought after, followed by clothing, jewelry and footwear.
For around 40%, however, inflation and unemployment are the factors that should most limit consumption on Mother’s Day, the second most important date for the sector.
Joana Cunha with Andressa Motter and Paulo Ricardo Martins
I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.
