Panel SA: Beauty standard on social network harms self-esteem for 50% of girls, says Dove

The movement on self-esteem of the hygiene products brand Dove will launch a new study on the harmful effects of beauty standards imposed by social networks.

About 50% of girls point to beauty standards content posted on social media as an accelerator for low self-esteem, according to an online survey carried out by consultancy Edelman DXI between February and April with more than 4,000 people in the US.

Approximately 70% of girls say they feel better when they unfollow social media profiles that give tips and comments about unattainable beauty standards, according to the Dove survey.

Upon completion, the company opens a new campaign to raise the debate about toxic influence, and encourage detox on social media, encouraging girls and teenagers to set their own beauty standards and stop following content that doesn’t make them feel identified. with themselves.

The message will also advise greater dialogue between parents and children on the subject.

Joana Cunha with Andressa Motter and Paulo Ricardo Martins