High tomato prices, exorbitant inflation, military in strategic government positions, falling purchasing power and food insecurity. These are just a few characteristics that unite the year 2022 to the period of the military dictatorship.
In recent weeks, videos from the National Archives from the dictatorship period have gone viral on social media. They are government advertising pieces that address socio-economic problems of the time with at least creative solutions. “Buy only what your money can afford”, “Don’t buy expensive products until they drop in price”, “substitute tomatoes for cucumbers” are some of the advice offered by the announcer.
The teacher and researcher Lucas pedretti gathered some of these materials in a Twitter thread.
The institutionalization of bargaining.
They romanticized the rise in fuel prices.
It looks like a scratched disk.
Complain about the price but keep buying?
Brazil, love it or leave it.
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I have over 8 years of experience in the news industry. I have worked for various news websites and have also written for a few news agencies. I mostly cover healthcare news, but I am also interested in other topics such as politics, business, and entertainment. In my free time, I enjoy writing fiction and spending time with my family and friends.