Tiktok looks at the world of games, quiz of the news of the week and what matters in the market

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TikTok tests games

TikTok is testing the release of games on its app in Vietnam, in a move by the company to enter the billion-dollar gaming market, according to Reuters.

Understand: the company’s idea is to encourage users to spend more time on the platform, which increases ad revenue.

• The tests done so far involve simpler games, based on HTML5, in partnership with third-party studios such as Zynga. The mobile game developer was bought in January by “GTA”‘s Take-Two for $12.7 billion.

why it matters: ByteDance, owner of TikTok, is not the first technology giant to want to enter the game market, which earns $300 billion a year – more than the music and film industries.

• Netflix has plans to include games in its catalog as one of the strategies to stop the bleeding of subscribers. Other big techs, such as Microsoft, Google and Amazon already invest heavily in the sector.

• The company founded by Bill Gates, by the way, made the biggest acquisition in the history of the sector in January by paying $75 billion to buy production company Activision Blizzard, of “Call of Duty” and “Candy Crush”.

Want to know more about games? THE Sheet has a weekly newsletter with industry news, analysis on trends, technology and, of course, gaming tips. Sign here.

Google ‘incognito’ tab questioned

Google continues to collect user data, such as search history, activity and location, even when the incognito tab is turned on, according to a US lawsuit.

Three different US states have filed lawsuits against Google based on this argument.

Understand: Google’s incognito option should prevent the user from having part of their activity tracked by the browser.

• According to US authorities, the company deceives consumers by continuing to track users’ locations even when they try to prevent it.

Other side: Google said in January that “the cases are based on inaccurate claims and outdated claims about our settings. We always include privacy features in our products and provide robust controls for location data.”

Big techs in Justice: this is yet another example of how large technology companies are in the crosshairs of the authorities, especially in the US and Europe.

• In recent months, Apple, Amazon and Meta, owner of Facebook, have been fined for measures considered as market concentration.

take a break

• To watch: “Fake Famous” – Available on HBO Max.

At a time when fake accounts have returned to prominence with the suspension of the purchase of Twitter by Elon Musk, the documentary by American journalist Nick Bilton calls itself a “social experiment”.

Understand: the idea is to turn three anonymous people into online celebrities – the “digital influencers”. For this, they undergo a transformation, such as a change of look, and are portrayed by a professional photographer in rented locations that simulate a glamorous life.

• But that’s not enough to pump profiles with few followers. In the experiment, the journalist buys thousands of fake follower accounts that simulate profiles of real people on the internet.

• From there, they start to attract the attention of real people, as well as companies, who believe they are genuinely famous.

Review: “Fake Famous” is halfway between reality and ‘Black Mirror’, says Teté Ribeiro.

In addition to the economy:

• TVFolha: trans people in politics suffer threats in office and have to change their routine for fear of aggression; watch.
• Everything to Read: the newsletter of Sheet dedicated to the world of books. It is released on Thursdays; sign it.