Sponsor breaks with Alok and asks for R$ 17 million after call with competitor

DJ Alok, 30, is being sued after one of his sponsors did not like to see that he was present in a box of a competing product and is now asking for a good amount of money from the artist in court.

The case was raised by columnist Leo Dias and confirmed by F5. According to Dias, the amount requested by Grupo Petrópolis, whose company encompasses the Itaipava brand and Black Princess, for which Alok was a poster boy, is R$17 million for having gone to the Brahma box at Rio Carnival. In the case file, there are still other companies involved in this amount requested.

In this cabin, Alok made a presentation and shared photos and videos on the networks, despite trying to erase the name of the brewery. They were not deleted from the musician’s official account and this caused problems. The process is in progress.

ALOK’S VERSION

Sought, DJ Alok’s legal team commented on the process. According to her, Alok and Grupo Petrópolis signed a commercial partnership in June 2021. In this one-year period, all contractual commitments assumed were fulfilled.

“It turns out that all negotiations on the relationship between the parties were built by a board that took over the Petrópolis group during the absence of the president and founder of the company, and when he returned to the company’s management, there were some changes in the direction of group marketing”, says the note.

Also according to the artist’s team, throughout this relationship he would have been informed to the contractor [a cervejaria Brahma onde Alok fez show] the existence of events and festivals where the consenting party already exercised and would continue to exercise his main artistic activity as a DJ in events sponsored by other brands, such as the Rodeio de Jaguariúna, the Festa do Peão de Barretos, the Camarote N1 and the Rock in River.

“In these cases it would only be established that the consenting party [Alok] would be prohibited from participating in advertising actions for competing products or brands. Which, of course, never happened.”