Kim Kardashian acknowledges Kanye West’s help in building her brand

Businesswoman and socialite Kim Kardashian, 41, and rapper Kanye West, 45, may not be married anymore, but they are still business partners. At the launch of her skin care line on Tuesday (21), she revealed on Instagram stories that she wouldn’t have created her brand without the help of her ex-husband.

“My creative process would not be complete and I always give credit where credit is due. [Kanye] brought his team and introduced me to the [diretor criativo] Willo [Perron] and we create the new name. That was really his idea, and the shapes of the packaging were his,” Kardashian said.

Kardashian’s new products come in elegant spherical and cylindrical vases in her favorite neutral color palette — and also from West, a notorious perfectionist who oversaw development.

“You should have seen the first set of packaging. Kanye walked into the room and said, ‘That’s not it.’ And he was right, “Packaging is definitely his area,” said the businesswoman.

Last year, Kardashian announced that she was shutting down KKW Beauty and KKW Fragrance and renaming the lines, with many speculating that she wanted to remove the “W” from her company names amid her divorce from West, with whom she shares four children. .

However, Kardashian revealed in April that the real reason behind shutting down the sites was to simplify her empire and make it easier for fans to buy.

The day before, Kardashian publicly praised West saying that he is the best father in the world, in the celebration of Father’s Day in the United States, celebrated on the third Sunday of June.

“Thank you for being the best father to our babies and for loving them the way you do. Happy Father’s Day Ye,” Kim wrote in the post with an image in which he appears with some of the children.

The two are parents of four children: North, 9, Saint, 6; Chicago, 4 and Psalm, 3. They, who married in 2014, have been officially separated since March