Bar Brahma will gain a unit next to Paulista scheduled for January 2026

Bar Brahma will have a new unit in São Paulo scheduled to open in January 2026.

The new space, located at the intersection between Bela Cintra and Luís Coelho streets, close to Avenida Paulista, will have more than 650 m² divided into three environments.

On the ground floor, a central stage will be a spot for samba circles, resuming the brand’s long history with music. The headquarters, in the city center, gained prominence with a program that had names like Cauby Peixoto (1931-2016) who sang classics with “Sampa”, by Caetano Veloso, and “New York, New York”, by Frank Sinatra. The Demons da Garoa, with a repertoire of “Samba do Arnesto” and “Trem das Onze”, also performed there.

The unit next to Paulista will also have the first floor set up for the public to watch football games, decorated with elements that refer to the sport. The basement will be an area with pool tables and gafieira sambas that will operate during the early hours of the morning.

Bar Brahma is the house that has most often won the award for best bar from O Melhor de São Paulo, a special edition of Sheet. Chosen by residents of the capital of São Paulo in a Datafolha survey, it won 11 titles, including this year’s.

The bar has more than seven decades of history. Its first unit is located on one of the most famous corners in the city, renowned for the music of Caetano Veloso, where around 20 thousand liters of draft beer are served per month — famous for its high collar, three fingers thick, arriving at the table at a temperature between 0ºC and 3ºC.