Meet barbiecore, fashion inspired by Barbie doll’s favorite color

The leaked scenes in June of the movie “Barbie” with actors Margot Robbie, in the lead role and Ryan Gosling (Ken) dressed in costumes of the characters, went viral on social media and boosted the use of hot pink this season. It’s Barbicore, a new trend that refers to the use by men and women of clothes and accessories in the doll’s favorite color, which has enchanted generations for over 60 years.

Senac Penha fashion and trends professor Eduardo Laurino explains that barbiecore is already a movement in America and there are several young people talking about color on TikTok – there are more than 13 million hashtags on the social network. According to him, the movie “Barbie” brings pink in various shades and the color will be inserted in the male universe of the character Ken. “Removing the stereotype that men can’t wear pink and this trend has been very strong in the last two years on the men’s catwalks.”

Fashion consultant and presenter Arlindo Grund says that all the fuss over the film made pink become a trend, but we must not forget that, not by chance, Maison Valentino presented a high-end collection at Paris Fashion Week in March. stitching in hot pink – the same one created almost a hundred years ago by stylist Elsa Schiaparelli. “We have to understand that this wasn’t from the film, it’s a natural moment in the market where colors have their cycle and they come back again”, he says.

Grund explains that barbiecore brings the poetic license to wear gaudy colors with sportswear and accessories, like a pink miniskirt with white boots and knee pads and lycra clothing for men. He claims that all this reinforces the fashion movement that is happening now, which is exactly the search for stronger colors and accessories that would not normally be in clothes. “If they were, they would be used by different, creative and original people.”

The experts heard by the F5 They also have no doubt that the use of clothes and accessories related to the Barbie universe will increase after the release of the feature, scheduled for July 2023. Laurino believes that the barbiecore movement will strengthen even more because young people are super tuned in and will post costumes on TikTok and Instagram. “We will see this fashion on the streets, popular stores and especially now the fashionistas are going to start working on this color chart.”

Grund says that, like it or not, the barbicore brings back ’80s fashion with cropped tees and short shorts for men. He anticipates that all the accessories the doll wears, like a kitty-ear headphone and pink skates with sparkly wheels, will be a rage in Gen Z. , but not to dress up as Ken”, says the consultant.