The explosive Latina star is set to become the new face for this year’s campaign for the well-known underwear line, the company announced.
New “ambassador” of Intimissimi, Jennifer Lopez officially declares yesterday.
The explosive Latina is going to be the new face for this year’s campaign of the well-known underwear line as announced by the company.
The 53-year-old star is becoming the key face of the brand, worldwide.
There are 50 Intimissimi stores in the market, half of which opened only in 2022.
Intimissimi shareholders hope Jennifer can help boost the brand in the US, where its progress has been slowed by the COVID-19 pandemic.
It is noted that one of the recent names of the star system who had a similar role recently was Sarah Jessica Parker.
Sandro Veronesi, CEO of the company, explained that the market is moving into a new phase after the dominance of Victoria’s Secret.
“Now there are new brands and we hope to get a share of the buying pie. We have a fashionable proposal from Intimissimi in the United States. It will take some time to become known,” he added while also acknowledging that there are significant differences between the European and American markets.
JLO is the new face of the Intimissimi lingerie line
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With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.
