TV … hit the static bike and sports equipment company Peloton “just like that” from the death of “Mr. Big” in the TV series Sex and the City, as the sudden loss of the protagonist caused the fall of its share on Wall Street .
In the first episode of the seventh cycle of the famous series entitled “And Just Like That …”, and aired on Thursday by HBO, “John Preston”, better known by the nickname “Mr. Big” (played by actor Chris North ) has a heart attack after intense exercise on a Peloton stationary bike. The scene, which lasts several minutes, gave the episode its title: “And so simply Îœ Big died”, playing one of the favorite expressions of the protagonist Sarah Jessica Parker, who plays “Carrie Brancho”, his favorite.
The scene did not only shock the viewers … Its echo reached Wall Street, where the Peloton stock began to take a downturn.
The company reacted immediately, recruiting Dr. Susan Steinbaum, a well-known cardiologist and member of Peloton’s scientific council, to the Los Angeles Times. “Many would describe Mr. Big’s lifestyle immeasurably, with cocktails, cigars, steaks. “He was in serious danger because he had suffered a first heart attack in cycle 6”, the doctor commented, analyzing Mr.’s medical data.
“More than 80% of all heart-related deaths can be prevented through lifestyle, diet and exercise modifications. And while 25% of heart attacks each year are in patients who have already had one (like Mr. Bigg), even then they are very, very treatable. The lesson here is, KNOW YOUR NUMBERS! It is always important to talk to your doctor, get tested and have a healthy prevention strategy. The good news is that Peloton helps you monitor your heart rate while driving, so you can do it safely.
“This way of life and perhaps some family history, which is often an important factor, are the causes of death” of the imaginary hero, he continued, and not the fact that he was exercising.
“Riding a bike in the Peloton may have even helped delay this heart attack,” he added.
latimes.com
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