Bono Vox, lead singer of U2, apologized again for forcing iTunes users to download the album “Songs of Innocence (2014”), according to Gizmodo. Eight years later, the singer apologized for the damage he caused to his recent memoir.
At the time, the Irish band went against all the artists who sold their music on iTunes and offered the album for free on the platform. In an interview with The Guardian, Bono recalled the conversation he had with Time Cook, Apple’s CEO, who didn’t like his idea.
The U2 frontman said that Cook looked at him in disbelief and asked if he really wanted to make the songs available for free. According to Bono, the CEO explained that Apple’s goal was not to give away music for free, but to ensure that musicians were paid.
“‘No,’ I said. I don’t want to give it away for free. You pay us and then you give it away, as a gift to people. Wouldn’t that be amazing?'” Bono recalled saying that Cook didn’t like his marketing strategy. .
iTunes users protested at the time over the band’s auto-tracks being added without warning. “If giving our music to people who like it was the idea, it would be a good idea. But giving these tracks to people who have no interest in our music is a bit of a throwback,” he said.
The U2 frontman also said that he thought it was something from the internet, but quickly realized that they ran into a serious discussion about technology. “I’m totally responsible. I thought that if I put our music within reach of people, they would choose to listen. It wasn’t like that.”
I have worked in the news industry for over 10 years. I have been an author at News Bulletin 247 for the past 2 years. I mostly cover politics news. I am a highly experienced and respected journalist. I have won numerous awards for my work.
