Part of the smart marketing of these brands includes the idea of creating “genderless” products.
Jared Leto says she doesn’t care about skin care while selling $97 worth of eye cream. In 2022, it seems you’re more likely to see a celebrity announcing a new beauty line than promoting their next movie.
This year alone, Hailey Bieber, Gwen Stefani, Halsey, Ciara, and Winnie Harlow all released new brands. However, this is not just a women’s… game. Now men want a piece of the $5 billion market, too.
Last week, Jared Leto announced “Twentynine Palms,” an 11-piece line of skin, body, and hair care products for both sexes. Although the 50-year-old actor has stated that he had never dealt with beauty products before.
Leto joins Brad Pitt and Travis Barker, who launched their own respective series in recent weeks. Brad Pitt has said he created the ‘Le Domaine’ line, in part, to emulate his ex Gwyneth Paltrow’s Goop empire.
And Barker, the head-to-toe tattooed Blink-182 drummer and husband of Kourtney Kardashian, has released a line of five CBD-infused products.
“It’s all vegan. He’s fine,” he wrote on social media, under a black-and-white photo of him shirtless, biting into a tube of his $130 eye serum.
Part of the smart marketing of these brands includes the idea of creating “genderless” products, which expand beyond a binary system. It’s a no-brainer for 2022, with Harry Styles launching a line of nail polishes and Lil Nas X just being named the face of YSL Beauty.
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With a wealth of experience honed over 4+ years in journalism, I bring a seasoned voice to the world of news. Currently, I work as a freelance writer and editor, always seeking new opportunities to tell compelling stories in the field of world news.
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