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The top stylistic searches on Google for 2021

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Google, as every year, published the top searches of users for music, food, movies, series, actors, etc.

Top listings related to fashion and style could not be missing from the list.

Following 2020’s top and most popular stylistic search for “Indie Style”, Google’s data for 2021 delves into the world of more sophisticated stylistic trends, undoubtedly driven by TikTok’s continued popularity.

Among the top 10 types of outfits Google has identified this year are “rave outfits”, “preppy outfits”, “cottagecore outfits”, “’90s outfits” and “festival outfits”, suggesting that those looking for fashion tips want to delve deeper into indie aesthetics but not in its essence.

Many young Millennials and Gen-Z’s fashion lovers, in other words, see these subcultures less as ideological movements and especially as aesthetics and inspiration for outfits.

In other words, wanting to follow the aesthetics of ravers has nothing to do with being a real raver. It only concerns style, only clothes. And this is a mentality that will be difficult for the older Millennials, Gen-Xers and Boomers to understand.

In 2016, stylist Lotta Volkova predicted this “tangle” of beauticians in an interview with Business of Fashion.

“Obviously, there are no more subcultures to be discovered, at least not in the western world. “It will now be a remix of the information of each culture in combination with some other aesthetics”, he said.

“Children today – the younger generation – think differently. They do not even know what a subculture is. It does not concern them. “

Whereas in the past, clothes and aesthetics meant something to the personality of the wearer, today shoppers can try something from all the fashion movements without recognizing the historical significance of their appearance.

Based on this, the data released by Google regarding users’ searches for fashion and style seem to go hand in hand with the above. The searches are a little awkward!

Searches for outfits:

  • Rave outfits
  • Preppy outfits
  • Country club outfits
  • ’70s outfits
  • #Cottagecore outfits
  • ’90s outfits
  • Homecoming outfits
  • Throwback outfits
  • Festival outfits
  • ’50s outfits
  • Skinny jeans
  • Cargo shorts
  • Overalls
  • Tall boots
  • Jean jackets
  • Bell bottoms
  • Cold shoulder tops
  • Leather jackets
  • Vests

Searches for character outfits:

  • Sarah Cameron
  • Bella Swan
  • Hannah Montana
  • Love Quinn
  • Cruella
  • Rachel Green
  • Keeley Jones
  • Elena Gilbert
  • Jackie Burkhart
  • Fran Fine

Read also:

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