Pelé, who died on December 29, starred in numerous commercials throughout his life for Brazilian and foreign brands. As a poster boy, he collected partnerships and played alongside his ex-girlfriend Xuxa, players Diego Maradona and Zinédine Zidane and Portuguese Cristiano Ronaldo.
In 2019, the king participated in a commercial alongside the French player Kylian Mbappé –a declared fan of Pelé– for the watch brand Hublot. In the interview about the launch of the product, the French player said the King was unique.
Before that, the king starred in commercials for the famous brands Louis Vitton, Pepsi, Emirates, Sky, Bombril and Nokia. Pelé even claimed in an interview with USA Today, on the eve of the 2002 World Cup, that he made a lot of money. “There is no doubt that I am making more money from advertising than I ever dreamed of playing football,” said the king.
See the top five commercials starring the king of football chosen by F5.
Emirates Airlines
Pelé premiered a commercial alongside Cristiano Ronaldo for the airline Emirates, at the 2014 World Cup in Brazil. In the video, they are on a plane and two people approach the Portuguese player and ask to take a picture, leaving the king of football aside.
sky
Supermodel Gisele Bundchen and the king of football starred together in a Sky pay-TV commercial. Gisele appears teaching Pelé to play soccer by showing a goal he missed. She says that if the king had fixed the ball he would have scored the goal and gone down in history. Pelé tries to explain that he has already scored more than 1,000 goals, but the model responds: “But you didn’t score that one. Do you understand?”, He said imitating the player’s voice speaking the catchphrase. “Baggy girl”, says Pelé.
steel wool
Another unforgettable Pelé commercial was alongside actor Carlos Moreno, face of the Bombril brand, in 1998. In the video, Moreno appears highlighting the qualities of steel sponge and saying that it is worth 1,000 – a reference to the goals of the king of football. He pretends not to recognize the king, but when he remembers he says: “He is the Bombril of football”, says the actor, while Pelé laughs.
Louis vuitton
In the Louis Vuitton commercial Pelé appears playing foosball against the French player Zinédine Zidane, in 2010. The narration of the game was given by the Argentine Diego Maradona who says: “It is an epic match.”
nokia
The king also advertised for Nokia at the time when the brand was the world leader in sales of cell phones, in 1999. In the image, Pelé appears in a car asked for the driver to wake up at the end of the trip. But the king falls asleep and dreams that he’s on a train making a video call – it was a time when that didn’t exist yet. Afterwards, he wakes up and appears at the Bauru station talking to his mother on the cell phone.
I am Frederick Tuttle, who works in 247 News Agency as an author and mostly cover entertainment news. I have worked in this industry for 10 years and have gained a lot of experience. I am a very hard worker and always strive to get the best out of my work. I am also very passionate about my work and always try to keep up with the latest news and trends.
