The Burberry house “dressed” with its trademark meadows in the Canaries and South Africa, using environmentally friendly dyes and flowers.
In the Canary Islands, on the island of El Hierro, Cuban-American artist Jorge Rodriguez-Gerada used natural dyes to create a 4,500-square-meter version of the recognizable plaid pattern, which stretched like the cashmere scarf, one of Burberry’s most iconic accessories which had been introduced in the 1970s. The island was chosen because, at the beginning of the 20th century, Elsie Burberry, daughter-in-law of the founder of the house Thomas Burberry, had traveled to the Canaries and acquired an emotional connection with the landscapes there. The installation remained for one week last November
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The second installation, in a meadow in the Overberg area, east of Cape Town; early last December, the house commissioned local experts to plant flowers on an area of ​​1,064 square meters, forming the same pattern. The location was chosen as a reference to the late aviators Betty Kirby-Green and Arthur Clouston who, in 1937, piloted ‘The Burberry’ airliner from London to Cape Town and landed near the meadow in question
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