“Burberry’s new logo is inspired by the archive,” the brand said
A logo with a motif of a knight rider that was created for the brand more than a century ago was presented by Burberry. The logo redesign was billed as the “first creative expression” under new creative director Daniel Lee.
The brand removed from the profile images and content that Lee’s predecessor, Italian fashion designer Riccardo Tisci, was responsible for. Burberry’s rebrand features a 122-year-old Equestrian Knight Design motif: a knight on a galloping horse, his pole carrying a flag on which is written the Latin word ‘Prorsum’.
“Burberry’s new logo is inspired by the archive,” the brand said in a press release. “The original Equestrian Knight Design had won a competition to design a new logo, circa 1901. In the design there is the Latin word “Prorsum” which means “Forward”.
Lee was announced as the new creative director last October, just days after the presentation of Tisci’s latest collection for Burberry (Tisci is credited with reviving Bottega Veneta). His successor will present his first collection for the house on February 20, as part of London Fashion Week.
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