She is only 10 years old, but Pixie Curtis has already started her second business, which in its first month of operation, made more than $ 200,000. The young tycoon could retire at the age of 15, her family estimates.
“The joke in our family is that I will work until I’m 100 and Pixie will have retired by age 15. I’m sure I know who is smarter,” her mother, Roxy Jacenko, a public relations professional, told news.com.au. responsible for Pixie’s entry into the business world from such a young age.
Pixie started her “career” very early, as in early 2014, when she was just 2 years old, she was already known as the “Instagram princess”, due to her popular account.
Jacenko had opened an Instagram account for her daughter since she was born, where she uploaded various adorable photos of herself with playful captions. In one post, for example, Pixie appears to be traveling in the first seat of an airplane.
Jacenko told Mail Online years ago that she did not have a strategic plan for Pixie’s account, although her goal from the beginning was to introduce her daughter to the business world.
“Pixie has a bank account that I opened a week after she was born and what she earns goes into that account to make a good start when she’s older,” he explained.
“I try to teach her to be smart with her money, as my parents did with me, to work hard, earn money but not spend it on materials until she has made a fortune.”
Clicking on the success of Pixie’s Instagram account in May 2014, Jacenko created a line of hair accessories for children, which she named Pixie’s Bows.
Bows appeared on Pixie’s Instagram and soon became popular in playgrounds and schools across Australia. In the following years, the brand became international, when Tom Cruise and Katie Holmes’s daughter Suri Cruise, as well as Kim Kardashian’s daughter North West, were photographed with Pixie’s Bows bows.
In 2018, a retailer had predicted that Pixie would have a fortune of $ 21 million by the time it reaches 18, just from the money it makes from the bows.
But in March 2021, Pixie started its second company, Pixie’s Fidgets, when it saw how popular pop-it games were at this age. The colorful toys sold out in 48 hours and in the first month, sales exceeded $ 200,000.
Jacenko “runs” her daughter’s business and while initially doing so from her own public relations office, she was eventually forced to move the company to a warehouse as it grew.
“He has a lot of dreams, like buying a house on the beach and having a Lamborghini jeep in the garage, so he will work hard and for a long time to get them, but he is in orbit. “Now, the important lesson she has to learn is to invest properly and not waste her money,” Jacenko says of her daughter.
Money Review
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