The reason for the sudden resurgence in popularity of this particular color seems to be the Hailey Bieber. In fact, after her recent appearances with red nails, there was a 245% increase in searches for “Hailey Bieber’s nails”. At the same time, TikTok has also gone crazy with Hailey’s nails, as there are dozens of videos that contain #haileybiebernails and have garnered over 469 million views.

The trend of red nails

Not only have Hailey’s nails become a trend, but red nails in various variations have risen in searches on Pinterest, as follows:

  • “Red Chrome Claws” by 800%.
  • “Red french tip nails” by 120%
  • “Red Nails with Heart” by 400%
  • Cherry red nails by 321%
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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

Additionally, the viral ‘red nails theory’ on Tiktok seems to be behind their rise in popularity. Specifically, the theory holds that men cannot resist red nails, considering them to be the most attractive nail color for women. As unlikely as it sounds, the hashtag #rednailtheory has over 179 million views on TikTok and counting.

A red for all

Regardless of whether it’s a trend, red remains a classic choice, perfect for any season. It’s stylish, and there’s a shade to suit every skin tone. If you have dark skin, prefer a deeper and richer shade, like burgundy. If your skin is somewhere between light and dark, move towards warmer shades like coral.