Bruce Willis’ Wife Launches Brain Vitamin Company

Emma Heming, wife of Bruce Willis, 68, launched a brain vitamin company amid the actor’s dementia diagnosis. The protagonist of the “Die Hard” franchise and films such as “Pulp Fiction” (1994) and “The Sixth Sense” (1999) announced his retirement in 2022 after a diagnosis of aphasia, a language disorder that affects Communication capacity. In February of this year, Willis’s family revealed that the disease had progressed to frontotemporal dementia.

The model and actress announced the venture this Thursday (18) in an interview with People magazine. The brand name is Make Time Wellness, which contains vitamins aimed at the brain and she explained that she had been feeling the need to take care not only of the body, but also of the brain.

“Why is the focus on the rest of our body when, in fact, our brain is our greatest asset and the one we really should care for?” asked Emma. She also admitted that her husband’s health problem contributed to the idea of ​​getting involved in matters related to mental care.

“For me it’s really about connecting with a community, being open, being able to talk about dementia and taking the stigma around it off. I’m learning from the process,” she said, who also understood that she could be a voice in the cause. “I think I have a new purpose.”

But the mother of two of the actor’s five daughters (Evelyn and Mabel) does not hide that she preferred another situation. “It’s my new purpose and here I am. I hate that it’s me. I wish it wasn’t, but you know what? I’m not going to sit still. I’m going to use my voice and, through action, awareness and conversation, create change. We need to care. of our brains.”

Bruce is still the father of three daughters from his marriage to Demi Moore, between 1987 and 2000: Rumer, Scout and Tallulah.